‘10-40’
A new, 40 year anniversary collection in homage to Andy Warhol, the world’s most endangered animal species and Ronald & Frayda Feldman
40 years ago in 1983, N.Y’s visionary gallerist Ronald Feldman and his wife Frayda, suggested an idea to Andy Warhol. This resulted in Warhol producing a series of 10 artworks of the 10 most endangered animal species at that time.
The Forse art collection ‘10-40’ revisits that same idea. 10 works of art featuring the 10 most endangered species but 40 years later. Each motif limited to 40 prints. Resulting in the 10-40 title of this Forse collection.
The title also evokes the police call 10-40 (meaning ‘fight in progress’), since the theme for this collection is indeed the fight for the survival of these animals and their habitats. As such these ten works aim to engage with that sense of urgency, especially since 4 of the animals that were the most threatened in 1983 are STILL on the same list today and featured in this collection as it was in Warhol’s.
In the Forse 10-40 collection, the images themselves deliberately highlight everything but the actual animals. The scenes play out like provocative Greek tragedies where in the end the only losers are the animals and their habitats. Visually created to draw the viewers’ eye towards acts of reckless play that seem to involve the animals only on the fringes. Echoing the human tendency to take our world for granted and treat our fellow inhabitants like something to exploit until they finally disappear.
Each original art piece in the series is hand painted in mixed media on reclaimed Plywood sized to 79cm x 79cm (just over 31 inches x 31 inches). The choice to use reclaimed wood material is in part to echo the habitat loss for many of these species but it’s also an expression of my Scandinavian roots where art and design often use raw wood surfaces to express a synergy with nature.
The square format and same sizing on all 10 pieces means that they can be hung together. E.g 4 in a large square or 3 in a row like a sort of tryptic.
I’m currently looking for gallery representation. Meanwhile contact@forseart.com for access to sales and prices.
Forse art will donate 15% of profits from sales of this series. Donations will finish on March 31st 2026 and all donations received by then will go to the ‘World Wildlife Foundation’ via ‘work for good’
